Universal Thread is a Target-owned clothing brand known for its affordable and stylish denim options. These jeans are often marketed to a wide range of consumers seeking value and current fashion trends.
The brand’s presence within a major retailer like Target provides accessibility to a broad customer base. This accessibility, combined with competitive pricing, makes fashionable denim attainable for many. Offering various styles, washes, and sizes further enhances the line’s appeal. This strategy allows Target to capture a significant portion of the jeans market.