The phrase refers to a specific line of toys within the broader Transformers brand. This product line typically features updated versions of classic characters and designs, appealing to both long-time collectors and a newer generation of fans. For example, a classic character might be reimagined with a more modern aesthetic and articulation, incorporating design elements from various iterations across the franchise’s history.
This approach allows Hasbro to tap into the nostalgia of established fans while also introducing these characters to a new audience. Re-releasing and updating older figures provides an avenue for collectors to acquire characters they may have missed, or to obtain improved versions of ones they already own. This strategy contributes to the continued relevance and commercial viability of the Transformers brand, bridging generations of enthusiasts. The practice of updating classic toy lines has a rich history within the toy industry, contributing to the longevity of numerous popular brands.
