This phrase refers to plush toys based on characters from the Harry Potter series, sold exclusively at Target stores. These collectible items are sought after by fans of both the book and film franchise, and the retailer’s exclusive distribution contributes to their desirability.
The exclusivity creates increased demand and perceived value for these particular versions of Squishmallows. Collectors often pursue specific retailer-exclusive versions, increasing their overall collectibility. This exclusivity also benefits both the retailer and the manufacturer by driving store traffic and fostering brand loyalty. This phenomenon reflects broader trends in retail marketing utilizing exclusive product offerings to attract customers.