Online retailers often provide promotional codes that reduce or eliminate shipping costs for customers. These codes are typically entered during the checkout process and can represent significant savings, particularly for larger or heavier items. For example, a retailer specializing in shooting sports equipment might offer such a promotion to attract customers and reduce the overall purchase price.
Discounted or complimentary shipping can be a powerful incentive for online shoppers. It can influence purchasing decisions, encourage larger orders, and foster customer loyalty. Historically, high shipping costs have been a major barrier to online shopping, so these promotions directly address a key customer concern. By offering such incentives, businesses can increase sales volume and compete more effectively in the e-commerce market.
