This promotional strategy typically involves a retailer, such as Target, offering a special collection of socks over a 12-day period leading up to a major holiday, often Christmas. Each day reveals a new sock design or themed set, often at a discounted price or as part of a bundled offer. This approach can also be adapted by other retailers or even used as a gifting concept by individuals.
Such limited-time offers generate excitement and encourage repeat purchases, driving foot traffic and online sales during peak shopping seasons. The collectible nature of the daily reveals taps into the desire for novelty and anticipation. This strategy effectively capitalizes on the holiday spirit, providing affordable gift options and fostering a sense of playful discovery for consumers. Historically, advent calendars have used a similar approach to build excitement leading up to Christmas, and this promotional strategy can be viewed as a modern, product-specific adaptation of that tradition.