This retail concept combines a prominent general merchandise retailer with a large, value-oriented product assortment. It represents a strategy to attract a specific customer demographic seeking a wide selection of goods at competitive price points, often packaged for bulk purchase. An example would be a large format package of household essentials or a bundled collection of toys.
This approach offers several advantages. For the retailer, it provides the opportunity to increase sales volume and attract a larger customer base. For the consumer, it offers convenience and potential cost savings. Historically, this retail model has evolved alongside changing consumer preferences for larger, discounted purchases and the growth of big-box retail formats. This strategy also aligns with the increasing importance of demographic segmentation in marketing and retail.