This phrase refers to the retail giant, Target, as a prominent sales channel for Canon’s Ivy line of portable photo printers. These compact devices offer wireless connectivity, enabling users to print directly from smartphones or tablets. They typically utilize ZINK (Zero Ink) technology, eliminating the need for ink cartridges or ribbons.
The availability of these printers at a widespread retailer like Target provides consumers with easy access to a convenient and portable printing solution. This accessibility is key for a product aimed at a casual user base interested in instant photo gratification. Target’s extensive market reach and established reputation contribute to the visibility and potential market penetration of the Ivy printers. This retail strategy allows Canon to capitalize on impulse purchases and reach a broader demographic than might be possible through specialized electronics retailers alone.
