phillip

The collaboration between designer Phillip Lim and retailer Target in 2013 resulted in a highly sought-after collection of affordable, high-fashion accessories and apparel. This specific collection offered consumers the opportunity to own a piece of designer style at a significantly lower price point than Lim’s mainline products. Handbags from this line were particularly popular, featuring distinctive designs, quality materials, and the prestige of the designer label.

This collaboration represented a pivotal moment in the democratization of high fashion. It demonstrated the potential for accessible luxury, creating significant buzz and long lines at Target stores upon its release. The limited-edition nature of the collection contributed to its desirability and perceived value, solidifying its place as a notable moment in fashion history. The success of this partnership paved the way for future designer-retailer collaborations and helped redefine consumer expectations regarding accessibility to high-end design.

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This collaborative collection, launched in 2013, represented a landmark partnership between a high-end fashion designer and a mass-market retailer. It offered consumers the opportunity to purchase designer items at accessible price points, featuring a range of handbags, apparel, and accessories.

The event generated significant excitement and media attention, demonstrating the potential of designer collaborations to democratize fashion and broaden brand reach. It became a case study for successful high-low partnerships, influencing subsequent collaborations in the retail landscape. This collaboration provided increased accessibility to high-fashion aesthetics, influencing trends and consumer perceptions of affordable style.

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This phrase refers to a handbag designed by Phillip Lim sold by the retailer Target. Such collaborations often involve a high-end designer creating a more accessible, limited-edition collection for a mass-market retailer. This strategy allows consumers to purchase designer goods at lower price points and introduces the designer to a broader audience. A specific example might be a structured satchel bag in a vibrant color or a minimalist tote crafted from high-quality materials, offered at a fraction of the usual price for the designer’s mainline products.

These collaborations generate significant interest due to their exclusivity and affordability. They often represent a valuable entry point into luxury brands for a wider consumer base, potentially fostering brand loyalty and future purchases of the designer’s main collections. Historically, such partnerships have proven successful in boosting sales for both the designer and the retailer, creating a sense of urgency and excitement around the limited availability. They represent a democratization of fashion, allowing more individuals to access designer style.

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This collaboration between a high-end fashion designer and a mass-market retailer represented a significant moment in the democratization of fashion. It offered consumers the opportunity to purchase designer-quality items at accessible price points, featuring distinctive designs and often incorporating high-quality materials like leather and textured fabrics. A typical item from this collection might be a structured tote bag with a unique print or a satchel with distinctive hardware.

The collection’s impact extended beyond mere sales figures. It heightened public awareness of the designer, broadened Target’s fashion appeal, and generated considerable media buzz and consumer excitement. This collaboration, launched in 2013, became a cultural touchstone, demonstrating the potential for successful partnerships between high-end design and accessible retail. It also contributed to the trend of “fast fashion” collaborations, influencing subsequent designer-retailer partnerships.

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