This phrase likely refers to a private label brand of artificial nails sold exclusively at Target stores. These products likely encompass a range of nail types, including acrylics, press-ons, and gels, potentially offering various lengths, shapes, colors, and finishes to cater to diverse consumer preferences. A hypothetical example would be a set of short, square, French-tip acrylic nails marketed under this brand.
A store brand offering of nail enhancements provides accessible and potentially budget-friendly alternatives to salon services or higher-priced name brands. This accessibility allows consumers to experiment with different nail styles at home without a significant financial commitment. The existence of such a brand suggests a market demand for convenient and affordable nail products, reflecting broader trends in the beauty industry towards self-care and at-home beauty solutions.