This phrase refers to the activewear line “All in Motion” sold exclusively at Target stores and on their website. The term specifically highlights jackets within this brand, indicating a focus on outerwear designed for various athletic activities and casual wear. An example would be a lightweight, water-resistant running jacket or a fleece zip-up for cooler weather workouts.
The significance of focusing on this product line segment lies in its potential to attract a specific consumer demographic interested in affordable, stylish, and functional athletic apparel. Target’s strategic development of a private-label activewear brand allows them to compete directly with established athletic brands while offering potentially lower prices. This also allows Target to cultivate brand loyalty and increase market share within the activewear sector. The popularity of athleisure wear further contributes to the relevance of this specific product category.
