This phrase refers to lighting products designed by Studio McGee, a prominent interior design firm, and sold exclusively through the Target Corporation. These products typically encompass a range of styles, from modern farmhouse to contemporary, and are often characterized by their affordability, accessibility, and aesthetic appeal. An example would be a textured ceramic table lamp with a linen shade.
The collaboration between Studio McGee and Target offers consumers access to designer-quality lighting at accessible price points. This allows individuals to elevate their home dcor with stylish pieces that reflect current design trends. This partnership reflects a broader trend of democratizing design, making high-end aesthetics available to a wider audience. Furthermore, it provides an avenue for smaller design firms to reach a larger market, while simultaneously offering retailers a unique selling proposition.
