This phrase refers to the retail strategy of Conair Corporation selling its Infiniti Pro line of hair styling tools through Target stores. This approach provides consumers with access to professional-quality hair care products at a generally accessible price point within a familiar and convenient retail setting. An example would be a shopper purchasing a high-performance hair dryer or styling iron from this specific product line at their local Target.
This distribution strategy offers several potential advantages. For Conair, it expands market reach and brand visibility by leveraging Target’s extensive retail network. For Target, it enhances their product offerings, potentially attracting customers seeking higher-quality hair care solutions. Consumers benefit from the convenience and competitive pricing of purchasing these appliances through a trusted retailer. The historical context likely involves Conair’s ongoing efforts to expand distribution channels for its professional product lines while Target seeks to broaden its appeal to a wider range of consumer needs.
