This phrase refers to a specific cosmetic product sold by the retailer Target, produced by the brand e.l.f. Cosmetics. It describes a category of lip glosses available at this particular store, encompassing various colors, finishes, and formulations within e.l.f.’s product line. An example would be a shimmering pink gloss from e.l.f. found on Target’s shelves or website.
The availability of this brand at a mass retailer like Target offers accessibility and affordability to a wide consumer base. This accessibility contributes to the brand’s popularity and market presence, providing consumers with budget-friendly makeup options. The strategic placement of e.l.f. Cosmetics within Target stores also benefits both entities, increasing visibility for the brand while offering diverse product choices for the retailer’s customer base. This collaborative approach to retail contributes to the overall market dynamics within the beauty industry.