Exchanging a Target gift card for currency involves finding a platform or individual willing to purchase the card at a discounted rate. This transaction allows the cardholder to obtain immediate funds, while the buyer acquires a Target gift card at a reduced price, which they can then use for purchases or potentially resell. For example, a $100 gift card might be exchanged for $85 in cash.
This practice offers a practical solution for individuals who prefer liquid assets over a store-specific gift card. It provides flexibility and immediate purchasing power for various needs beyond Target’s offerings. Historically, the secondary gift card market emerged as a response to the growing popularity of gift cards, providing an avenue for converting unwanted gift cards into usable funds. This market’s development has been driven by consumer demand and facilitated by online platforms and marketplaces.