Consumers seeking the aesthetic of high-end footwear often search for less expensive alternatives. This involves looking for similar styles offered by more budget-friendly brands, such as those available at large retailers like Target. Searching for a comparable style to a specific, often pricier, brandlike the well-known Frye boot companyis a common practice. Shoppers use keywords to refine these searches online, often including the retailer’s name and the original brand for comparison.
Finding affordable versions of designer items allows a wider range of consumers to access fashionable footwear without the high price tag. This practice benefits both the consumer and the retailers offering these alternatives. Historically, the concept of “dupes” has gained popularity through social media and online forums where shoppers share their budget-friendly finds, creating a demand for these products. This accessibility contributes to the democratization of fashion trends.
