This term refers to the intended audience or demographic for the fruit snack product, Fruit by the Foot. This might encompass specific age groups, such as children or young adults, or be defined by other characteristics, like interests or buying habits. A practical illustration would be a marketing campaign specifically designed to appeal to parents packing lunchboxes.
Accurately identifying this demographic is essential for effective marketing and product development. It allows companies to tailor their messaging, packaging, and even the product itself to resonate with the intended consumers. Understanding this specific consumer group can inform decisions about advertising channels, promotional strategies, and product placement. Historically, the product has seen shifts in its targeted demographic as consumer preferences and market trends have evolved. Analyzing these changes offers valuable insights into successful marketing adaptation.
