The phrase signifies a specific line of outerwear sold by the retailer Target. This clothing line, known for its trendy styles and affordability, caters primarily to a younger demographic. A typical example might be a faux leather moto jacket or a brightly colored puffer coat, reflecting current fashion trends.
This product line occupies a significant niche in the fast-fashion market. Its accessibility, both in terms of price point and widespread availability through Target stores, contributes to its popularity. This line allows consumers to participate in current fashion trends without a substantial financial investment. Historically, this brand has filled a gap by providing fashionable options to a demographic often overlooked by higher-priced brands.