This phrase represents a search query aimed at finding dresses from the Target-exclusive clothing line, “Who What Wear.” It combines the brand, the garment type, and the retailer, reflecting how consumers often search online for specific products. An example search might include additional modifiers like “floral,” “midi,” or “work appropriate” to narrow the results further.
Understanding this search behavior is crucial for retailers and brands. It provides insights into consumer preferences and helps optimize product descriptions, online advertising campaigns, and search engine optimization strategies. By accurately identifying the keywords consumers use, businesses can increase product visibility and drive sales. The “Who What Wear” brand at Target, launched in 2016, has become known for its trendy, affordable pieces, further emphasizing the relevance of this particular search combination.