The phrase refers to the retail giant, Target, as a primary vendor for the “My Life As” doll brand. This brand offers a diverse range of play dolls, accessories, and playsets designed to encourage imaginative role-playing in children. An example would be a child finding a “My Life As” veterinarian doll and accompanying pet carrier playset available for purchase at a Target store.
The availability of this particular doll brand at Target stores provides a convenient and accessible point of purchase for consumers. This accessibility, combined with Target’s generally competitive pricing strategies, makes it a key retail partner for the brand. Historically, Target has been successful in marketing to families and children, making it a logical and strategic choice for distributing toys and dolls. This retail relationship benefits both the doll brand and Target, contributing to each entity’s market presence and potential profitability.
