This phrase refers to a specific category of play dolls available at the Target retail chain. These dolls measure 18 inches in height, a popular size that allows for a wide variety of clothing and accessories. This size also makes them readily accessible for children to handle and play with. Examples include dolls from popular lines like Our Generation and My Life As.
The availability of these dolls at a major retailer like Target offers significant benefits to consumers. Target’s wide reach and competitive pricing make these dolls accessible to a broad audience. The variety of brands and styles available within this category at Target provides consumers with diverse options to suit individual preferences and budgets. Furthermore, the established popularity of this doll size has fostered a robust secondary market for accessories and clothing, enhancing the play experience and extending the product’s lifespan.