This phrase refers to a specific type of merchandise: fashion dolls based on characters from the Disney Channel movie franchise “Descendants,” distinguished by red attire and sold by the retail chain Target. An example would be a doll representing the character “Evie” in her signature red coronation gown, available for purchase at a Target store or on their website.
The popularity of these products stems from the success of the “Descendants” franchise, which resonates with a young audience drawn to its themes of self-discovery and challenging pre-conceived notions. Offering merchandise like these dolls allows fans to connect with their favorite characters and engage with the story’s world. Retail exclusivity at a major chain like Target contributes to the product’s desirability and perceived value, potentially driving sales and creating a sense of urgency for collectors.
