This phrase refers to the availability of apparel featuring the iconic rock band Grateful Dead at the retail chain Target. It signifies a convergence of a specific band’s merchandise with a mass-market retailer, making this merchandise accessible to a broader consumer base. An example would be a tie-dye T-shirt with the band’s “Steal Your Face” skull logo sold in a Target store.
The presence of such merchandise in a mainstream retail environment like Target speaks to the band’s enduring popularity and cultural impact. It highlights the band’s transition from a niche following to a broader recognition, reflecting a potential expansion of their fan base. This accessibility can introduce the band’s music and imagery to a new generation, perpetuating their legacy. Furthermore, it suggests a strategic partnership benefiting both the band (through increased merchandise sales) and the retailer (by attracting customers interested in this specific product).