This term refers to the availability of costumes representing the Care Bears characters, specifically at Target retail stores. It signifies a confluence of intellectual property (the Care Bears brand) with a specific retail distribution channel. An example would be a consumer searching for a Cheer Bear or Grumpy Bear costume at a local Target branch or on Target’s website.
The availability of these costumes at a major retailer like Target indicates the enduring popularity and market viability of the Care Bears franchise. It provides a convenient and accessible avenue for consumers seeking these products, particularly during Halloween or for other costume events. This accessibility contributes to the brand’s continued presence in popular culture. Historically, the connection between licensed character costumes and large retailers has been a key driver of both sales and brand recognition.