A holiday countdown filled with daily beauty product samples is a popular seasonal offering. Retailers often select a particular consumer group for these curated collections, focusing on demographics like age, skincare concerns, or price point. For example, a collection might feature anti-aging products for mature skin or travel-sized items for frequent travelers.
These curated assortments offer several advantages. They allow consumers to discover new products at a lower cost, encouraging trial and potential brand loyalty. For businesses, these offerings drive seasonal sales and introduce their product lines to a wider audience. Historically, advent calendars were filled with small treats or religious images. The modern adaptation for beauty products reflects the growing importance of self-care and the beauty industry’s innovative marketing strategies.
