This term refers to collectible figurines based on characters from the popular mobile game, Brawl Stars, sold by the retail chain Target. These items represent a convergence of the video game, toy, and retail industries, offering physical manifestations of digital characters. An example would be a figurine of the character Shelly, packaged and available for purchase in a Target store.
The availability of these collectibles at a major retailer like Target signifies the game’s popularity and cultural impact. For collectors, these figures offer a tangible connection to the game, allowing them to display and interact with their favorite characters offline. From a business perspective, this merchandising expands the game’s reach beyond the digital realm, creating new revenue streams and reinforcing brand recognition. The historical context involves the increasing trend of video game merchandise and the established practice of retailers leveraging popular game franchises to attract customers.
