This phrase refers to the PlayStation 5 console as the intended platform for a particular Call of Duty title or marketing campaign. A game developer might optimize the graphical fidelity and performance specifically for the PS5’s hardware capabilities. A marketing campaign could focus on highlighting exclusive content or features available only on the PS5 version. For example, a promotional campaign might showcase enhanced graphics, faster loading times, or DualSense controller integration available solely on the PS5.
Focusing development and marketing on a specific platform allows developers to tailor the game experience and promotional activities to a particular audience. This targeted approach can lead to improved performance, enhanced visuals, and more effective marketing campaigns. Historically, console exclusivity has been a key factor in the console wars, with publishers vying for exclusive content to attract players to their platform. The PS5, with its advanced hardware, presents an attractive platform for showcasing the latest advancements in gaming technology.